Author: Andy Parry

Waving the flag for British Manufacturing at Agritechnica

Househam Sprayers has recently received from the Department of International Trade and East Lindsey District Council grant funding to attend Agritechnica in Germany later this year. The show is the largest agricultural show in the world and the event takes place every two years.

All the leading companies in the industry will present their innovations at Agritechnica, which is viewed as the showcase for the global agricultural engineering industry and a forum for the future of plant production. More than 2,750 exhibitors will attend from 51 countries and 450,000 visitors from 130 countries are expected to travel in to Hannover in November to do business and to learn about the very latest technological advances in farming engineering. Agritechnica is really where engineering changes and is the meeting place for decision makers.  The team at Househam Sprayers want to expand their global networks.

Robert Willey, Managing Director commented: “We are delighted to be attending the event and hope to secure sprayer sales in Europe and the rest of the world”.   “As the market place is mature in the UK we need to look to developing markets like the Baltics, CIS countries and Ukraine,  Africa to both sustain and grow our business”.

Agritechnica is the global market place for doing businesses in the agri-sector.   Landowners, farmers, and government officials will all attend the show to find out the very latest technology being used in farming. Househam Sprayers looks to the future as both an influencer and an innovator in this sector.

Portfolio Holder for Rural Economy at East Lindsey District Council, Councillor Adam Grist, said: “Househam Sprayers is an ambitious business with huge potential to develop a wider customer base outside the UK and we hope that attending this show will give them the platform to do just that”.

Jim Dickinson, Overseas Export Sales Director commented: “We shall be taking our very popular Air-Ride and new Predator machines to Germany”. “The Air-Ride machine is incredibly versatile, and is packed with lots of features which include a high capacity spraying system, advanced sprayer technology and great driver comfort”. “We can compete globally with our sprayers and its fantastic that we shall be in Germany again flying the flag for British engineering”.

Dale Atkins, Department of International Trade commented: “We believe that engineering and our businesses in the East Midlands must be supported in order to compete in a global market place and we are delighted to help Househam Sprayers”. “It is vital that businesses in the East Midlands are supported to allow them to compete in a global market place and we are delighted to help Househam Sprayers through the regional office and also via our overseas network of Trade Advisers”.

Agritechnica is held at Hannover Messe, Germany from Sunday 10th November until Saturday 16 November 2019.

Visit the team at Househam Sprayers in Hall 9, stand B04

Family effort for ultimate Peak District challenge

Our HR manager Dani Pole is taking part in a mammoth 100km continuous challenge on 13 and 14 July 2019.

The 100km ‘Bakewell Full Loop’ features an elevation of 2450m in total and involves a lot of tough hiking across the Derbyshire Peak District. The family team are hoping to complete the challenge in under 30 hours.

The team of five, which includes Dani, her husband Dave, brother in law Chris and best friends Rhianna and Tom, have been training for weeks to complete the challenge which will raise money for Sarcoma UK.

Sarcoma UK is the only cancer charity in the UK focussed on types of Sarcoma. Sarcoma is a cancer of the bone and soft tissue. It’s one of the hardest to diagnose and difficult to treat.

“Donating to the cause will help to fund vital research projects looking for better treatments,” says Dani.

If you would like to donate please visit the fundraising page:

Best of luck Dani!

British sprayer manufacturer appoints new product support engineer

We’ve appointed a product support engineer to boost new product development and enhance our strong customer support offering.

Cristi Sava joins Househam from a leading Romanian dealership, bringing with him practical and technical expertise as well as specific knowledge of Househam machines.

“Househam is a highly respected brand in the Romanian agricultural community and I’ve worked closely with the UK team for the last few years,” says Cristi.

“I came to the UK in January for product training and when I was offered the position later this year I was pleased to accept,” he says.

Cristi has moved to the UK permanently to fulfil the position and works in the area of product support and research and development to develop innovative new machines.

“Househam sprayers are good machines, easy to maintain and are very user friendly,” adds Cristi.

Robert Willey, managing director of Househam, says: “As we grow as a business, we continue to invest in the best talent to look after our valued customers. Cristi’s knowledge and experience will help to maintain the high quality of service and his practical knowledge and out of the box thinking is well placed for further research and development in our continued mission to improve our high quality product offering. He also brings language skills to Househam, which strengthen our continued mission to grow our global business.”


Long-term support in turbulent times from British manufacturer

British spraying manufacturer, Househam, is launching a new customised product support package at Cereals 2019.

Designed to reassure customers that there will be long-term care in an uncertain agricultural climate, with continuity of parts and maintenance, the five-year product support package will result in increased productivity and reduced costs.

“We’re positive that we will have continuity of supply and services going forward, whatever the political outcome, and launching a personalised support package for our 100% British-manufactured sprayers will help farmers to get even better value and longevity from the machines,” says Robert Willey, Househam managing director.

“The initiative will give new customers access to expert advice from trained technicians, replacement of wear parts and competitive prices for original parts as well as routine maintenance guidance,” says Robert.

As well as launching the package, the Lincolnshire-based machinery supplier will be demonstrating its full range of UK-engineered and operator-inspired machines on stand 800 at the show, including working demonstrations in the sprayer’s arena.

Cereals Event 2018 ©Tim Scrivener

Robert Willey, managing director of Househam, said: “Cereals is a highlight in our calendar every year, and it’s a must for any agricultural business. We’ll have our full range of self-propelled sprayers on display, demonstrating our industry leading technology in the arena so farmers can see first-hand the efficiency of our future-proofed machinery.”

Househam has introduced a number of advanced machines in the last two years, including the operator-inspired HARRIER, launched at Cereals 2018. The ‘next generation’ machine comes fitted with Househam’s trademark Total Machine Control (TMC) V3 and FieldMaster GPS advanced on-board operating system, delivering what its makers believe to be the most efficient and precise sprayer application in its class.

Featured at Cereals 2019 will be the popular SPIRIT which was updated last year to fill a significant gap in the market for high technology, low weight, entry-level self-propelled machines. The company is also showcasing some of its best-selling, highly versatile Air Ride models, which promise to boost on-farm productivity.

Also appearing at the show will be the PREDATOR, weighing 10,440 kg unladen, it’s the biggest machine in the Househam range. Launched in 2017, it’s lighter than other sprayers in its class while still using the latest large wheel and tyre technology to reduce ground pressure.

Househam’s latest innovations include level 4 filtration system in the cab, Individual Nozzle Control (INC), Auto Nozzle Select (ANS) and Househam’s Total Machine Control (TMC) V5 Controller with FieldMaster GPS mapping and guidance, available subject to model specifications.

Visitors going to Cereals 2019 can contact Househam in advance to meet the team at the show. For more details about Cereals 2019 or to buy tickets, visit