Author: Danielle Pole

HOUSEHAM GROUP LTD acquires the trade and assets of Househam Sprayers Limited (in Administration)

It is our pleasure to announce that HOUSEHAM GROUP LTD has acquired the trade and assets of Househam Sprayers Ltd, a well-established name in the agricultural sector, which entered administration earlier this month.

The acquisition by HOUSEHAM GROUP LTD marks a significant milestone for the business, putting it on a stable financial footing and providing a platform for long-term sustainability and growth.

We look forward to continuing our focus upon innovation, operational excellence and delivering high-quality products and exceptional service to all our customers.

To support this new phase of growth, a Board of Directors and a Senior Management Team have been established to work alongside Managing Director Robert Willey, providing strategic guidance and industry expertise. This leadership team will play a crucial role in driving innovation, operational efficiency, and long-term success for HOUSEHAM GROUP LTD.

The Board of Directors consists of Nick Snowden (Commercial Director), Dean Eaton (Operations Director), and Frank Pearson (Finance Director). The Senior Management Team includes Andrew Todd (Supply Chain), Stephen Melton (Product Support), Andrew Tingey (Engineering), and Danielle Pole (HR & Marketing).

Robert Willey expressed his enthusiasm for this transformation: “We are excited to relaunch under a new name whilst continuing to deliver the expertise and quality our customers and partners trust. This transition strengthens our foundation, ensures continuity in our services, and unlocks new growth opportunities.”

HOUSEHAM GROUP LTD is proud to retain a dedicated team of 47 employees, collectively bringing over 380 years of experience and knowledge to the company. This wealth of expertise ensures that we are well-equipped to support our customers and meet their needs effectively.

HOUSEHAM GROUP LTD remains fully committed to its core values and will continue to manufacture and supply high-quality self-propelled crop sprayers. The transition will not impact ongoing projects or customer relationships, ensuring seamless business operations.

Customers, suppliers, and partners will receive direct communication regarding administrative updates, including invoicing and contractual changes. The company sincerely thanks all stakeholders for their continued support throughout this transition.

About Househam

Since 1970, Househam has been a leader in agricultural innovation, designing and manufacturing advanced crop spraying systems. Based in Woodhall Spa, Lincolnshire, its product range includes the Harrier, Air-Ride and Spirit models.

Beyond manufacturing, Househam operates a UK-based global parts division, maintaining an extensive inventory of over 24,000-line items, ensuring reliable access to spare parts worldwide.

For further information, please contact HOUSEHAM GROUP LTD:

01400 276000 / info@househamsprayers.com

The countdown is on – only one week to go until the Yorkshire Agricultural Machinery Show (YAMS) 2025! We will be there, you’ll find us at stand C5, where our team will be available to meet with you, answer your questions, and discuss how we can support your agricultural needs in the year ahead.

YAMS is one of the leading events for the agricultural industry, bringing together professionals, farmers, and suppliers to discover new products, technologies, and solutions. It’s the perfect place to network, explore fresh ideas, and see what’s on the horizon for the agricultural machinery sector. We’re thrilled to be a part of this important event, and we can’t wait to connect with all of you!

What to Expect at Our Stand:

• A chance to see our latest agricultural machinery
• Meet with our knowledgeable team for insights and advice
• Discover new solutions and opportunities for your agricultural business

If you’re attending YAMS 2025, make sure to stop by stand C5 to say hello. We’d love to catch up, answer any questions, and explore how we can help support your business in the year ahead.

Event Details:

• Date: Wednesday 5th February 2025
• Location: York Auction Centre, Murton, Yorkshire YO19 5GF
• Stand: C5

We look forward to seeing you there!

We are thrilled to welcome two experienced professionals to the Househam Sales Team: Maksym Georgiev and Matthew Rouston. Both bring a wealth of experience in agricultural machinery and with their combined expertise and commitment to customer success, they will further strengthen our ability to provide exceptional service to our customers, both in the UK and internationally.

Maksym Georgiev

Maksym joins us as UK and Overseas Sales Coordinator, where he will play a pivotal role in supporting our export markets. With over 15 years of experience in agricultural machinery sales, parts management, and aftersales service, Maksym has built a career working with leading brands and supporting customers in both domestic and international markets. His strong technical knowledge, combined with hands-on experience in customer support and market development, makes him a valuable addition to our team. Maksym is also fluent in Ukrainian, Russian, and Bulgarian, further enhancing his ability to connect with a diverse range of clients and partners.

Matthew Rouston

Matthew takes on the role of Area Sales Manager for South-East UK, bringing with him practical farming experience and a strong background in machinery demonstration, installation and customer service. With his hands-on understanding of modern farming practices, and his passion for technology innovations, Matthew has a proven track record of working closely with customers to ensure they receive the best solutions for their operations.

Robert Willey, Managing Director at Househam, shared his enthusiasm about the new additions:

“We are delighted to welcome Maksym and Matthew to the Househam team. Maksym’s international experience and technical expertise, paired with Matthew’s hands-on farming knowledge and customer-focused approach, align perfectly with our commitment to supporting the agricultural community. Both will play a vital role in strengthening our service and support for our customers.”

 Both Maksym and Matthew will be attending LAMMA 2025 in January. You can meet them on the Househam stand, 9.720 where they will be on hand to discuss our products, services and how we can support your farming operation.

Please join us in welcoming Maksym and Matthew to the team—we’re excited about the positive impact they will have on our customers and our business!

We are excited to announce that Kev Barnes has taken on the role of Product Specialist at Househam, bringing over 16 years of experience and expertise to the position. Kev’s journey with Househam began back in 2008, and since then, he has gained an in-depth understanding of our machines, making him a trusted and knowledgeable figure within our team and among our customers.

In his new role, Kev will take ownership of Househam products at the Pre-Delivery Inspection (PDI) stage, ensuring that each machine meets our rigorous quality standards before reaching our customers. His hands-on experience will ensure that every Househam machine – whether new or preowned – arrives in excellent condition and ready for action.

But Kev’s role goes beyond ensuring product quality. He will also be on hand to provide technical advice, guidance, and expertise to Househam customers following delivery, ensuring they get the very best from their new investment.

Nick Snowden, General Manager of Househam, shared his confidence in Kev’s new role:

“Kev has years of Househam knowledge and a great rapport with our customers, having been a valued member of the product support team. We know Kev will do a fantastic job in ensuring our customers feel supported and guided through the early days with their new or preowned machine.”

 Kev’s appointment is part of our ongoing commitment to delivering first-class customer support and ensuring that Househam machines continue to meet the high standards expected by our users. With his wealth of experience and dedication to providing exceptional service, we are confident that Kev will excel in this role and contribute to the success of our customers.

Please join us in congratulating Kev on this new chapter in his career at Househam. If you have any questions or need support with your machine, Househam is just a phone call or email away!